About

Take a peak into my in life, interests, and past work

Hey I'm Sasha and I'm a freelance marketing professional and enthusiast. I'm passionate about creative branding strategies, experiential marketing campaigns, graphic design, digital marketing, and videography. I'm a huge Canva, Hubspot, and Adobe fan and am always looking for new ways to bring marketing ideas to life using both creativity and the strategy and analytics to back it.

Professionally, I've been in the marketing and freelancing world for 6 years now. I have work experience as a marketing campaign coordinator, social media manager, and business development representative. With knowledge of both marketing and sales, I've been able to connect the two and work in ways that benefit the whole marketing and sales funnel.

Working with my clientele I've been able to successfully boost sales, social media engagement (including acquiring over 5000 new followers for a brand!), brand image and awareness. From working with small businesses to global giants and everywhere in between, I have extensive client experience with a variety of industries and needs.

Outside of work I love cooking, mixology, board games, live music, and event planning. During my time at Telfer (Class of '24), I participated and coordinated a variety of case competitions and have loved putting my knowledge to real life cases!

6 Years of industry experience with clients in over 8 industries

Leadership, communication, teamwork Skills

Extensive Adobe, CRM, and Design Skills

Hello Dolly Pastries Marketing Management

Working with Hello Dolly Pastries to create consistent messaging, brand image, and web design, engaging social content, and email marketing.

PR and Marketing for Le Cordon Bleu

Coordinated PR for Le Cordon Bleu with publications including for Edible Magazine and an article for Ottawa Business Journal alongside managing all marketing activities.

Telfer Marketing Club Social Media Management

In 2022 I was the digital media director for the Telfer Marketing Association where I redesigned the brand kit and look of their socials and promoted their events year round.

Timeringue Freelance Website

A freelance project I did for small business, Timeringue, an Ottawa based bakery. In collaboration with the owner, I created consistent branding, and an SEO optimized website.

Ross Video Social Freelancing

Working as a freelancer for Ross Video, I have created social media content for an audience of over 50k followers surrounding products and large-scale events.

Skills Ontario Video Production

Video made for Skills Ontario Competition in the video production category to promote the skilled trades to young people in the province. Received first place in the region.

Le Cordon Bleu Alumni Series

While working for LCB Ottawa, I spearheaded and created their alumni series focused on telling the stories of alumni restaurants in Ottawa and generating over 2000 likes.

uOBhangra Video Campaign

This is a project to boost awareness for the uOttawa Bhangra Club to give voices to a BIPOC group in the region and spread the joy of their culture and dance skills.

Stoked Oats Marketing Pitch

360 Marketing plan made and presented to the founders of Stoked Oats as my Telfer marketing capstone project. Received 2nd place in the entire marketing cohort.

All About Me

My Portfolio